I saw another YouTube video where famous rock bands were lip-syncing and using backing tracks in “live” concerts.

That’s the thing—people pay good money for a live experience. They want authenticity, not some pre-recorded, perfectly polished version of what they thought they were getting.

Your prospects feel the same way about your webinars.

Don’t get me wrong—automated, pre-recorded webinars have their place. But here’s the deal: when you try to pass off an automated webinar as “live,” your prospects can sense something’s off unless you are REALLY good at it. It’s like seeing a rock band mouthing the words while the track plays in the background. Trust is broken.

In most cases, live webinars convert way better than automated ones. Why? Because they’re real. They’re interactive. And your audience can feel that authenticity.

Your action step? If you’re running automated webinars, try switching to live ones for your next campaign.

Here’s why it works:

• Real-time interaction: You can answer questions on the spot, address objections as they come up, and tailor your presentation based on audience feedback.
• Authenticity: People want to know they’re dealing with a real person, not a pre-recorded version that can’t adapt to their needs.
• Trust: When prospects see you’re willing to show up live, they know you’re invested in helping them.

It’s the difference between watching a lip-synced performance and seeing a band play.

So, stop lip-syncing your webinars. Go live, be real, and watch your conversion rates jump.

Kick butt, make mucho DEEnero!

Dave “Go Live” Dee

P.S. If you want actionable tips on getting more appointments with quality leads, Join my 5-minute Daily DEEmail list and get a free digital copy of my premium print newsletter. www.davedee.com