Apparently, I’m no rocket scientist

I’m sitting in the Delta Club waiting for my flight to Italy.

I decided to get myself an espresso, so I walked up to the very modern looking machine and, well, just stood there looking at it. I couldn’t figure out how to dispense the coffee into my little cup.

I didn’t see any buttons to push, pods to put in, grinders to grind, or anything that would deliver the hot goodness to me.

What’s a man to do?

Ask his wife for her help, obviously.

In a blink of an eye, Karen delivered an aromatic cup of espresso to me.

It will come as no surprise to my long-time readers, but I’m no rocket scientist. In fact, I’m only great in a very narrow and, outside of that, it’s not pretty.

Fortunately, what I’m great at is selling one-to-many whether it’s through speaking, webinars, email, etc., and that’s what brings in the DEEnero. Everything else, it outsourced so that I can focus exclusively on my “area of genius.”

If you’re just getting started, you’ll probably have to wear a bunch of hats. But, as soon as possible, you want to start outsourcing things that you’re not great at.

If you’re a seasoned entrepreneur, ask yourself what tasks are you’re doing in your business that should be handled by someone else.

My guess is, there’s a bottleneck you’re experiencing that could quickly be cleared if you just set aside a little time to find someone to do it.

Okay, I’m going to have Karen give me an espresso-making lesson now.


Dave “Mr. Espresso” Dee

P.S. If you want to experience quantum sales growth, the fastest and easiest way to do it is by mastering the art of one-to-many selling. That’s what the Dave Dee Inner Sanctum VIP will focus on. I’ll be announcing when the membership will be open later this week. But for now, get on the early-bird list and get yourself a sweet charter-member discount if you decide to join. Hop over here and enter your email address.