A good friend and well-known marketing guru asked me if he could teach a complete concept on a webinar designed to sell people into his high-end program.
Here’s what I told him:
There are multiple ways to conduct a webinar that sells.
One is to give 3 to 5 pieces of content where you tell people what to do but not how to do it.
Another way is to outline the major steps someone needs to take to solve their problem and then cover one in detail.
Just ensure you’re audience understands that they need the other parts to solve their problem and have the internal desire and excitement to want to take the next steps.
With either model, you must paint (create a mental movie) in their minds what’s possible if they embrace your solution.
Expand their vision and show them the gap from where they are to where they want to be and how your solution closes that gap.
Kick butt, make mucho DEEnero!
Dave “Damn Good Advice” Dee
P.S. I’m doing a new online workshop in a couple of weeks where I’m giving everyone who attends my new 7-figure PowerPoint template and walking them through filling it out so they have a presentation that sells.
The cost? Zero.
The catch? There are only 150 spots available.
To secure an early registration link for the workshop, go here: