I’ve written about Barb before. She’s a superstar financial advisor who I’m honored to have in my Elite Mastermind Mentorship program.

On our last weekly call, Barb said she had turned off all her lead generation marketing.

Direct marketing sacrilege?

Nope.

She also reported that her profits are up.

Why?

Because she is focusing on working with the leads for which she’s already paid.

I’ve been preaching this from the mountaintops for as long as I can remember, but few entrepreneurs get the message.

There is gold in your unconverted leads. Work them. Stay connected and make offers to them, and your profits will soar.

Thus endeth this lesson.

Kick butt, make mucho DEEnero

Dave “Lead Conversion” Dee