Legendary boxing trainer Cus D’Amato said:

“What’s the difference between the hero and the coward? There ain’t no difference. They both feel the same on the inside: they both fear dying and getting hurt. It’s what the hero does that makes him a hero. And what the other doesn’t do makes him a coward.”

In business, many people have a gut-wrenching fear of putting themselves out there, especially when it’s about stepping into the spotlight. You know you need to stand out, but maybe you’ve been playing it safe, avoiding being “too much” or “too bold.”

Here’s the deal: Heroes take action despite the fear. They don’t wait to feel “ready.” They do it anyway.

And if you want more consultations—prospects reaching out because they want to work with you—you need to be willing to put more of YOU into your marketing.

Your action step? Inject more of your unique personality into your next piece of marketing—whether it’s an email, a webinar, or a social post.

Here’s how: Think about what makes you, you. What’s a personal story, a quirky habit, or a bit of insight only you could share? It doesn’t have to be earth-shattering. It just has to be real.

When you put your real self into your marketing, prospects won’t just see you as another professional. They’ll see you as the only person they want to work with. You’ll attract clients who connect with you—not just your service.

That’s the difference between playing it safe and being the hero in your business.

Kick butt, make mucho DEEnero!

Dave “Be A Fighter” Dee

P.S. If you want actionable tips on getting more appointments with quality leads, Join my 5-minute Daily DEEmail list and get a free digital copy of my premium print newsletter. www.davedee.com