I have a crazy packed schedule today so this is going to be brief and to the point but it is mega important.
I received an email yesterday from a subscriber inquiring about my Inner Sanctum VIP program. She said she was in the holistic healing space, had invested in some marketing products, but none had worked because, in essence, she couldn’t adapt the materials because, it would seem like she only wanted “to sell stuff.”
Here was my response:
There is a GLARING problem with what you wrote that wouldn’t be fixed by any program, including mine.
You said you couldn’t adapt the marketing letters because you are in holistic health don’t want to sound like you’re just trying to sell something. Yikes! Why not? You ARE trying to sell something. You ARE trying to convince people to do something that can change their health and their life. You ARE doing them a disservice by NOT trying to sell them your solution to their problems.
This is a mindset issue you MUST get over if you want your business to soar.
This subscriber is not alone with her current mindset. MANY entrepreneurs have the same mindset that selling is somehow “bad” when in fact it is the noblest thing you can do if your product or service can help someone solve their problem.
If you want to learn how to sell your products and services in the most ethical, compelling way possible, you need to become a VIP and pay close attention to the monthly print newsletter you’ll receive, Inside The Mind Of Dr. Dee which is all about you and your mindset. Go here for details:
Dave “Selling Is Good” Dee