I’m in NYC for a ceremony where we’ll find out where my eldest son, Jake, is doing his residency.

But, it came to my attention that my email was hacked into yesterday by Larry The Leprechaun, and that he sent you a dirty joke.

I apologize for this unfortunate occurrence, and we are taking steps to improve our cyber-security.

If you happen to be a new DEEmail subscriber, you might be wondering what the heck you’ve gotten yourself into, but there is a method to my madness.

It’s about adding personality into your marketing, whether that is via email, social media posts, webinars, etc.

Suppose you review this week’s DEEmails (personality). You will see that I talked about two of my sons, the fact that Kalia and I were in NYC for my son’s matching ceremony, and incorporated some humor into two of the DEEmails.

Remember that your personality is a key factor that differentiates you from your competitors and helps you escape the commodity trap.

Profit Activator: Write an email or record a short Facebook or YouTube video where you tie in a lesson with a personal story and send it to your list of clients and leads.

Have a great weekend!

Kick butt, make mucho DEEnero!

Dave “Personality Sells” Dee