I’m in Orlando with my mastermind group of twelve of the finest men I know.

I went through my notes from a previous meeting and found these two gems that I wanted to pass on to you.

The first came from Perry Marshall, who said, and I’m paraphrasing, “What is the center of the Tootsie Pop?” Meaning, what is the core of what you truly want? I was talking about a particular strategy I had in mind that my group wasn’t thrilled with. So Perry insightfully asked me what I really wanted to achieve. Then, after I gave my answer, people came up with alternative ways for me to achieve e my outcome.

So, ask yourself what outcome you’re going after, and then develop different strategies for achieving that outcome.

The second gold nugget came from Chris Hurn, and it’s self-explanatory. He said, “Dave, this is a marathon, and you’re trying to make it a sprint.” Of course, we want to reach our goals as quickly as possible, BUT we also have to remember that our benchmark should be “making measurable progress in a reasonable time.” As Chris told me, “It’s not realistic to think you will take your business from seven figures to eight figures in one year.”

What I shared with you here isn’t the newest, sexy marketing tactic, but rather two critical ways of thinking that can dramatically impact your business and the quality of your life.

Kick butt, make mucho DEEnero!

Dave “I have smart friends” Dee

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