For someone who doesn’t eat a lot of sweets, I’ve done a bang-up job on the Italian cookies while in Springfield. If you’ve never eaten these little pieces of heaven from an authentic Italian bakery, I feel sorry for you.

Here’s a picture to whet your appetite.

The truth is you can have too much of a good thing. You must leave room for escarole soup with tiny meatballs and homemade lasagna.

Are you feeling me, brothers and sisters?

The same goes when creating a webinar – especially regarding the content portion of your webinar. Too much content is not a good thing.

You want to deliver three pieces of content to your audience. NO MORE THAN THREE! Also, do NOT teach too much. When you teach too much, your audience gets bored, confused, or falsely believes they have all the information they need to get the desired result. Those are all bad outcomes for you and your audience.

Presenters deliver so much content that they are forced to rush through their close, which is the whole point of delivering a one-to-many sales presentation.

It’s almost time to go to the airport and head back to Atlanta. But before we do, I’m making a little pit stop at La Fiorentina Pastry Shop. And, no, I’m not kidding. 🙂

Kick butt, make mucho DEEnero!

Dave “Cookie Monster” Dee