Okay, I’m going to end the week on a bit of a rant, but it contains words of wisdom that’ll have you pocketing a LOT more DEEnero if you take them to heart.
For the past couple of days, I’ve been talking about copywriting. Some of our more unedumicated clan seem to think that they don’t need to write sales copy.
Uh? Come again?
You know that copywriting is salesmanship in print, right? And you do want to sell stuff, don’t cha? So now that we’re on the same page, understand this one thing:
Writing excellent sales copy is NOT just about writing sales letters. It’s about creating ads, video sales letters, website copy, etc. Your ability to craft persuasive sales messages is the single biggest key to your success – regardless of the type of business, And here’s the thing:
By getting better at selling, you automatically write better copy. That’s why it’s easier to take a salesperson and make them into a great copywriter than it is to take a journalism graduate and teach him how to do it. Conversely, the better you get at writing killer copy, the better you will get at closing sales. They go hand in hand.
Hey, you can choose not to get good at this stuff. But if you want to give yourself an instant pay raise, you have to do things most people are willing to do. Of course, you can keep chasing the dream by buying every bright, shiny new object the gurus impose upon you. That’s up to you.
Have a great weekend and, as always,
Kick butt, make mucho DEEnero!
Dave “Mr. Personality” Dee
P.S. Today is the last day to get a hundred bucks off my copywriting course. The link is below. If, after reading about the program, you want it, use the promo code: DEE100