I hope you’re Saturday’s going well.

Mine is, but I’m going to go on a bit of a rant, and give you some advice you’d probably not expect to hear from me.

Desperate marketers are coming out of the woodwork and throwing crap up against the wall hoping something sticks. (Translation: They’re praying for you to buy something so they can keep the lights on.)

Fortunately, we’re not desperate, so I’m going to tell you the truth. Then, I’m going to offer you something which, at first blush, would seem to be in opposition to what I’m telling you.

YOU SHOULD NOT BE SPENDING TIME OR MONEY BUYING INFORMATION PRODUCTS unless you can immediately implement what you learn.

You shouldn’t be spending hours watching videos that give you general marketing or sales advice. If you can’t implement it, don’t do it.

Listen, I enjoy listening to my favorite marketers talk about strategy. I like being entertained by their stories. And, yes, I also sometimes think going through courses means I’ve achieved something. It doesn’t. The only achievement is implementation.

Every business owner who wants to come through this crisis with flying colors needs to be in massive action mode.

I realize that this is coming off as preachy, but when the wolves are at the door, there’s no time to mince words.  And there are starving wolves at your door.

Now that I’ve said my piece, here’s what I have you.

I’ve re-engineered my Inner Sanctum VIP membership to give you the most help I possibly can.

First, and most importantly, I’ve changed the monthly Q&A calls into weekly “virtual mastermind sessions.” (I implemented this last month for current VIPs, and they love it. ) We get on Zoom every week, and you have the opportunity to have a mini hot seat where you can ask questions of the other VIPs and me. Being connected with other motivated business owners is mission-critical right now.

Second is the monthly Masterclass. I’m a hyper-focusing each class on one tactic you can immediately implement to produce sales. As I said, you don’t need a bunch of information; you need implementation. So, whenever appropriate, you’ll receive tools and templates with each Masterclass. (The next Masterclass is April 1st, and I’m doing it live so I can answer questions. If you can’t make it live, the recording will be in your member’s area.)

Third, are PRIVATE one-on-one open call-in days. You can call me within a specific time frame. When you get through, you will have a 15-minute consultation with me. If you get a busy signal, keep trying. The next call-in day is Friday, April 4th.

Fourth, Inner Game of Success training. Taking care of your mind, body, and spirit is crucial to not only your personal success but your business success as well. I study these subjects in great depth and develop practices around them. Up until now, I was quiet about it because it was outside of my “get better leads and more clients” lane. That was a mistake, and I’ve corrected it.

Those are the cornerstones of my Inner Sanctum VIP membership. Whether it appeals to you or not, I don’t know. What I do know is that if you aren’t going to take advantage of the benefits and implement what I share with you, don’t join.

Of course, I don’t expect you to be on every training and take advantage of every benefit all of the time. However, I do want my VIPs to take action and report their results.

I’ve kept this priced low, just $97 a month so that any business owner who is serious about their success can afford it. You can start getting all of the action-oriented benefits next week by becoming a VIP here.

Enjoy the rest of your weekend.

Kick butt, make mucho DEEnero!

Dave “Rant Over” Dee