Here is a story from  APnews.com:

CRESTVIEW, Fla. (AP) — A woman who bought a baby shower gift at a Florida Goodwill store was shocked when the father-to-be opened the box and found a loaded semi-automatic rifle inside.

Veronica Alvarez-Rodriguez told the Northwest Florida Daily News that she and her husband stopped by the store in Valparaiso on Sunday as they were heading to a friend’s baby shower. She found a Baby Einstein’s bouncer that was unopened and appeared to be brand new for $9.99.

’’It was like the perfect gift for the baby shower,” Alvarez-Rodriguez said.

The father-to-be thought so too.

He shouted, ’’You guys got me a gun!” Alvarez-Rodriguez said.

While some of the guests laughed, Alvarez-Rodriguez said she and her husband were shocked. They called the Crestview Police Department.

Officers came to the party and checked the couple’s identifications to make sure they weren’t convicted felons, police spokesman Maj. Andrew Schneider said.

The responding officer initially allowed the father-to-be to keep the gun, which is a Mossberg 715T semi-automatic rifle. The next day police asked him to turn it over to the department.

The incident remains under investigation. There were no details on how the gun got into the box, which appeared unopened.

An employee at the Goodwill store said she couldn’t comment.

’’Goodwill has the best treasures for $9.99,” Alvarez-Rodriguez said.

Now that is some funny stuff.

There is a sales lesson hidden within the story, though, which is to include an unadvertised bonus gift when someone buys from you. Very few people do that, and it has a nice “wow factor.” You don’t have to be an information marketer to do this. Any business owner can implement this strategy with a little bit of thought.

Just make sure your surprise gift is appropriate. 🙂

Kick butt, make mucho DEEnero!

Dave “Happiness Is A Warm Gun” Dee

P.S. If you’re an information marketer or want to start a lucrative info-business and would like my help, check out this nine-minute video for details.