Listen, I like onions as much as the next guy, but there are some things chunks of onion should not be added to. Chicken salad and tuna salad are two of them.
I’m sitting in the Delta lounge, where you’ll often find me, and I know to stay away from the damn chicken salad. I learned the hard way when, on one unfortunate day, I put some in my mouth, to only experience the tell-tale crunch of raw onion.
Oh, the humanity!
When cooking, adding a wrong ingredient or too much of an ingredient can ruin your dish. It’s the same when it comes to one-to-many selling.
I’ve seen otherwise excellent presentations go down in flames by one thing the presenter said that raised a red flag for the audience. An even bigger mistake happens during the “content that sells” portion of the presentation. I’m talking about teaching too much.
When you overteach, you bore your audience, confuse them, or otherwise leave them with the feeling that they’ve gotten all of the information they need and, as a result, don’t need to buy your product or service.
Hard teach less, kemosabe, and you’ll sell more.
Leave the onions out of the damn tuna salad, and people will enjoy it a lot more.
Kick butt, make mucho DEEnero!
Dave “Allium cepa” Dee
P.S. Do you own a copy of my book Sales Stampede? It shows you precisely how to create and deliver a presentation that brings in a slew of sales and leads. Get your sweet-self a copy here: