I just returned from running a two-day mastermind meeting for a client. A common theme that came up was creating lead generation assets that would attract high-quality prospects.

Almost all of the entrepreneurs in the meeting wanted to talk about tactics. How do you structure a webinar to produce leads? Should I use a free downloadable report? Is it better to send something in the mail? Those were the types of questions people asked me.

In truth, everyone in the room missed the fundamental question on which all excellent lead generation and selling ha based.

What problem are you solving for your prospects?

People buy products and services to solve problems they have. The most effective lead generation marketing focuses on solving a problem, the prospect wants to have resolved, regardless of the tactics used.

The most effective sales presentations revolve around showing how your solution will solve the problem the prospect wants to eliminate.

Notice the emphasis on the word “wants.” A costly error is to try to sell something your prospects need but doesn’t want.

Remember that you first sell someone what they want and then also deliver what they need.

Once you determine the problem your prospect wants to be solved, you then have to give you lead generation magnet a white-hot titled. That’s what we’ll be talking about tomorrow.

Enjoy the day!

Dave “Problem Solver” Dee

P.S. Want to go more in-depth on attracting better leads and then seamlessly turning those leads into customers, clients, or patients? Attend the live training I’m doing on Monday at 2:00 PM ET.  You can reserve your spot here:

https://zoom.us/webinar/register/WN_fRlNXII4Tue4pNLnlS52-g