Last night, while flying back to Atlanta from a great few days in New York, I asked the flight attendant for a bourbon.

A few minutes later, she came with the glass of goodness and said with a big smile, “I gave you a double.” The goddess of the air then added, “I  do onto others as I would like them to do unto me.” 

I didn’t finish every drop of the liquid gold but appreciated the thoughtful gesture anyway.

Here is the point of my short tale:

A good way to elicit customer satisfaction is to give unexpected, unadvertised bonuses. 

A bag of gourmet chocolate chip cookies after an appointment or an extra surprise bonus product after someone buys your main program makes your customer feel appreciated, causes them to like you more, and gets them talking about you to other people. 

So what extra little something can you give to your customers? 

Make it a great day.

Dave “Bourbon Boy” Dee

P.S. Exciting news. My new book “Sales Stampede” is complete and will be available on Amazon and other fine retailers in mid-November. Oh, and when you buy it, I have some sweet surprise gifts for you. 🙂