“It was the best of times; it was the worst of times…” That opening to the book,  A Tale Of Two Cities is a classic. It grabs your attention and immediately draws you into the narrative.

Yesterday I was being interviewed about creating presentations that sell and talked extensively about the importance of the opening.

It doesn’t matter if your presentation is for 1 or 1,000 people nor does it matter if it’s in print or verbal, your first few sentences set the tone for the rest of your pitch. 

You’ve heard the saying, “You only have one chance to make a first impression,” correct?  It’s the same for your opening to a sales presentation.

Your opening sentences either capture your prospect’s attention or cause your prospects to lose interest and tune out.

Work on crafting your opening, so it makes your audience sit up on the edge of their seat, and your sales at the end will automatically increase.

Speaking of experiencing a sales increase, tomorrow at 4:00 ET,  I’m doing a live webcast with Kim Walsh Phillips about what we call, “The 7-Figure Switch.” Registration details are coming soon.

Peace out.

Dave “Charles Dickens Rocks” Dee