Do you ever feel like you’re working harder and harder, but no matter what you do, you can’t break through to the next level?
It’s kind of like the guy who is paddling faster and faster and not getting anywhere because he has a hole in his bucket.
One of the easiest holes to plug in your business that’ll bring you additional profits at nearly zero cost is working those pesky unconverted leads.
Let me ask you, my fine feathered friend, what do you after you talk with a prospect and they don’t buy? Do you have a kick-ass “presentation, no-sale” follow-up campaign in place?
How ’bout if you to a live, in-person speak-to-sell presentation? What do you do with the audience members who didn’t buy?
What about all of those lonely folks on your email list who haven’t become customers, clients, or patients yet? Whatcha doing with them?
This is low-hanging fruit. Heck, you’ve already spent money to get them like a lead; putting together a follow-up conversion campaign costs you nothing.
Here’s an easy, peasy strategy:
- Send all your unconverted leads a series of three emails inviting them to watch a webinar.
- Record an evergreen webinar that re-pitches your offer. (The offer can be for a product, service, or to book a consultation.)
- Follow-up with the people who register for the webinar and either don’t buy or don’t show up for the webinar.
Simple, right?
Best of all, once in place, this machine works for you automatically like a champion.
Not implementing this is a shame because you’re leaving so much money on the table.
If you’re ready to grab your share of the wealth, put together a webinar that converts. You can learn how to do that here:
Dave “Convert The Unconverted” Dee