As I mentioned yesterday, Karen and I got last minute lunch reservations at Osteria Francescana in Modena.

I tried to get into the “best restaurant in the world” two years ago to no avail. I tried again before our trip this year, but it was a no go. However, I did put my name on the waiting list.

Two days ago, we received a call from the restaurant saying there was an opening for lunch. We jumped at the opportunity!

I’ve always been a foodie, and I’ve transformed Karen into one as well after her experience at Alinea in Chicago. I think she was more excited than me because she told me that she had trouble sleeping last night!

Why were we so excited about going to a restaurant for an obscenely expensive lunch?

The story behind the restaurant and the chef, Massimo Bottura.

Netflix did a documentary of Osteria Francesca. It was captivating to hear chef’s story, to learn about him and his family, to listen to his vision, to live through the story of his struggle and ultimate success. (It’s said that when he opened his restaurant, everyone in Modena came. The next year no one came. The year after that, the world came.)

Let me ask you; how strong in your core story? It is one of the primary keys to success in one-to-many selling. Without a compelling core story, you are just another entrepreneur selling something. With an interesting core story, you can become legendary and experience a quantum leap in your sales and success.

You need to develop a compelling core story and then tell it over and over again.

In the new Dave Dee Inner Sanctum VIP membership, we will have a masterclass on developing your core story. You’ll use it not only in one-to-many selling but your marketing and one-to-one interactions. Have salespeople? You’ll want them all telling the same core story about your business.

Get on the early-bird announcement list now and get a charter member discount and other goodies. We’re opening the membership very soon.

Click here and enter your email.

Dave “Your Foodie Friend” Dee

P.S. So did Osteria Francescana live up to the hype? I’m sorry to report; it did not. Number one on my list by a mile is still Alinea. Don’t get me wrong, some of the courses were very good, while others Karen and I did not enjoy. This is usually the case when you eat at experimental restaurants. What was most disappointing was there was nothing that blew us away.

Here are pictures of some of our favorite courses: