Lost in the streets of Modena

If you’ve ever been to Venice, you know that it’s easy to get lost while walking down the maze of streets. Modena is no different albeit smaller.

Even with a map in hand, Karen and I have gotten lost more times than we can count.

The other night, we had dinner reservations at a restaurant that was “right around the corner.” Well, we walked and walked. Looked at the map and walked some more. Tried to use Google Maps but forget that, the Internet is painfully slow. (As evidenced by the disastrous webinar I did on Sunday. But that is another story for another day.)

Finally, we asked shop owner who was closing up for the evening, if he could give us directions. He spoke no English but gestured for us to wait. Soon after that, an older woman appeared. She told us to follow her and proceeded to walk us to the restaurant – which, by the way, was around the corner for our hotel.

Talk about hospitality and graciousness, and we have found this everywhere in Italy. The people are just plain nice and will go the extra mile for you.

It got me to thinking about how I could be more gracious and go the extra mile for my customers. One of the things we’ve implemented is calling a customer after they’ve purchased to make sure that they got access to their program without a problem.

What simple step can you take to show your customers how much you appreciate them?

Tomorrow, Karen and I scored reservations at Osteria Francescana, which was voted to be the #1 restaurant in the world in 2017 and #2 this year.

If you have Netflix, watch episode number one of season number one of the series Chef’s Table for a documentary about this restaurant and its chef Massimo Buttura. I guarantee you’ll be inspired by the passion he has for his business.

I’ll email tomorrow with a review.

Dave “Lost In Italy” Dee

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