Karen and I are headed out of Rimini and going to Modena today, but before our driver picks us up, I wanted to send you a quick email reminding you of two important things that’ll increase your sales.
You need to take control of your audience – whether it’s an audience of three or three thousand.
The first thing I did when I got on stage the other day, was to have all three thousand people stand-up and applaud for the promoter of the event. Then, throughout my presentation, I had them respond to my verbal cues, stand-up again and participate in a high-energy exercise, and do other things, I was told that a reserved European audience would not do.
Although I wasn’t selling a product or service, I was selling my audience on me and my philosophy, and therefore the use of “compliance” techniques was necessary.
They are essential to you as well – regardless of what you’re selling. If you can get your audience to do what you want them to do during your sales presentation, you will close more sales. This is why it’s crucial that you “choreograph” your presentation and never “wing” it.
Top pros in EVERY business carefully choreograph their presentations. For example, last night, Karen I went to Michelin starred restaurant, Guido, for a six-course seafood tasting menu. Every part of the dinner was carefully planned from how to dishes were delivered and then described, to how the wine pairings were presented.
The elegant precision of the presentation added to the relaxation and enjoyment of the meal. We knew we were in the hands of pros and everything would be perfect.
So, how are you doing with your sales choreography? How can you improve it?
Talk to you tomorrow from Modena.
A risentirci.
Dave “More Tasting Menus To Come” Dee
P.S. Are you on the early-bird announcement list for my new Dave Dee Inner Sanctum VIP membership program? Each month you will receive a masterclass on the topic of one-to-many selling all designed to produce quantum sales growth, “Early birders” will enjoy a sweet charter-member discount. The plan is to open up membership in two-weeks so giddy on up over here and get on the list.