I just finished up a long day of back to back calls with GKIC Platinum Infomarketing mastermind members. These are some seriously sharp cookies.

Bill Heid, a brilliant marketer, said this:

“Sometimes I dig a hole and find gold other times I just end up with a hole.”

Simple and yet profound.

The key is to keep digging.

So you create and deliver an online event and sales aren’t what you wanted them to be. What do you do? If you’re like most people, you say “Online events don’t work for my business” and jump to the next shiny new object.

The successful person tweaks his message or constructs an entirely new message and goes at it again.

He digs another hole.

No matter what you’re attempting, if it doesn’t work immediately don’t stay discouraged too long. Pick up your shovel and start digging a new hole.

Kick butt, make mucho DEEnero!

Dave “Hand Me The Shovel” Dee