Today was clean out the refrigerator day here in the Dee household. So for dinner, Karen made steak, I whipped up some fried rice and stir fried bok choy.

Although each tasty on its own, this was an odd combination. There were too many competing flavors. (Let me tell you, fried rice with Peter Luger Steak Sauce, is NOT a culinary delight.)

So what is my point in telling you what I had for dinner? Simply this:

You need to define who you are, be known for something and build your sales presentations around that “something.”

Too many entrepreneurs try to be all things to all people and think if they “go broad” they will be more successful. The opposite is true.

Today, people want specialists who solve specific problems. When you build your presentations around solving specific problems, your sales will automatically go up.

Gotta go see what I can whip up with those leftover sardines.

Kick butt, make mucho DEEnero!

Dave “Top Chef” Dee

P.S. Speaking of solving specific problems…Want to learn how to attract your ideal customers, clients or patients? Then grab this no-cost mind map here.