Most speakers, business owners, and entrepreneurs who do sales presentations at workshops, meetings, seminars, or online don’t want to do this, but all should.

And that is to script out their presentation.

Winging it doesn’t cut the mustard, Bubba. You need to plan, write, practice, rewrite, and then rehearse if you want to be a pro and sell a lot.

This week, I’m going to be knee-deep in scripting four videos for a big fall launch GKIC is doing. I estimate it’s going to take me two and a half days of intense effort to get it done, and that does not include any rewrites.

So what el gringo, Dave is going to do for you is take you through my process in real-time.

Before we get into what I’m doing today, let me tell you what’s already been done…

First, we decided on what product we were going to sell. This is not as easy as it seems because it needs to appeal to many different types of buyers. If you sell to a niche, you won’t have this problem.

Second, I want to develop a unifying theme for the four videos. Most folks who launch products don’t do that. They plan four videos based on a formula and then shoot them against a backdrop. There’s nothing wrong with that, but I wouldn’t say I like doing things the same way everyone else does. I like my launch video series, which tells an entertaining story. (In case you didn’t catch it, a huge tip was just revealed.)

Now that I have completed those preliminary steps, I will begin the scripting process.

Today, I will spend approximately two hours reviewing the product again and reviewing any sales material created. (We’re launching a video-based product based on a previously sold seminar, so I have sales materials to look at.)

Next, I will outline the narrative of each of the four videos and determine what I want each to accomplish. This includes the big idea I want the viewer to walk away with after watching each video, the teaching segments for each video, the emotional response I want the viewer to experience from each video, etc.

Then, I will write the script for video #1, including the director’s notes.

You might be thinking, “But how does this apply to me? I don’t do launches.” It doesn’t matter, mi amigo. Whenever you do a presentation, you should think of it as putting on a show. And if you’re doing a show, you need a script.

Do that, and you, too, will create your buying frenzies.

Kick butt, make mucho DEEnero!

Dave: “I use a computer, not a quill.” Dee

Also, there is one other thing you need to create a buying frenzy: a bunch of good prospects to present to. This free mind map will help you do that. Check it out.