She came to the strategy call already sold.

She knew the price—$20K—and said she was ready to invest.

In fact, she said it more than once.

But as we talked, it became crystal clear that I wasn’t the right person to help her. Not because she lacked drive or money—she had plenty of both. But her expectations, energy, and business weren’t aligned with what I do or how I do it.

So I told her “no.”

She didn’t like it.

In fact, she kept pushing. Told me she wanted to work with me. Told me again that the $20K wasn’t an issue. Told me she needed what I had.

I declined again.

A couple of days later, I got a long, scathing email insisting I had made a mistake.

And that, right there, is one of the most misunderstood truths about enrollment:

Real leadership means saying no—even to eager, paying prospects—when it’s not the right fit.

The E7 Method is so powerful that sometimes prospects will try to sell you.

And if your positioning is clear, your values solid, and your enrollment process grounded in integrity—not pressure—you’ll have the confidence to walk away.

That’s not just marketing. That’s leadership.

That’s how you build a business you’re proud of.

Action step:

When you sell from preeminence instead of pressure, the dynamic shifts. You stop chasing. You start leading. And the right people lean in.

Kick butt, make mucho DEEnero!

Dave “Lead, Don’t Chase” Dee

P.S. I’ll be announcing the private teleseminar that opens enrollment for the July E7 Client Accelerator tomorrow. If you already know what it is and you’re ready—no pitch needed—reply with “July” and I’ll make sure you’re first in line.