Years ago, Dan Kennedy invited me to speak at one of his biggest conferences.

It was a big honor.

He told me I’d be speaking to hundreds of entrepreneurs, and that I needed to sell a product from the stage.

I was confident because I’d crushed it as a magician and mentalist. I’d been on stages, I knew how to hold a room, and I believed in what I was selling.

And on the day of the event, I did everything I knew how to do. I got laughs. I got applause. But when it came time to ask for the sale?

Crickets.

Almost no one bought.

I was devastated. Not just because I bombed—but because I had failed on a big stage, in front of my mentor, after he put his trust in me.

It would’ve been easy to retreat, but I didn’t.

I went back to what I had done when I first turned my struggling entertainment business around: I studied. I invested. I hired mentors. I learned from those who were the best at one-to-many selling.

Then I got back on stage, and I kept refining the process until I built a system that worked on stage, on webinars, on teleseminars, you name it.

That system is one of the pillars of the E7 Method today.

Selling one-to-many isn’t a “nice to have.” It’s a profit multiplier, once you know how to do it right.

You don’t have to master one-to-many selling all at once. But you do need to pick the format (live, on-demand, in person, etc.) that fits your strengths and commit to developing it until it works.

There is no better way to attract better clients, in less time, with more leverage.

Tomorrow, I’ll tell you what I don’t do when it comes to speaking—and why it makes all the difference.

Kick butt, make mucho DEEnero!

Dave “Speak To Sell” Dee