You ever hop on a consultation where the prospect clearly needs help…

…but they take control of the conversation like they’re the expert?

They talk. They ramble. They ask five minutes of questions about your pricing before you’ve even uncovered their real problem.

And because you’re a decent human being—and maybe afraid of being “pushy”—you let it happen.

That’s not kindness.

That’s weakness dressed up as politeness.

Here’s the truth:

People don’t need another “nice” person in their life who listens and nods.

They need a leader.

Someone who asks the right questions.

Who sets the agenda.

Who interrupts gently but firmly when things go off the rails.

Who brings clarity, not just comfort.

If you’ve ever walked away from a sales call thinking:

“That didn’t go anywhere…”

…it probably wasn’t because you lacked the right words.

It’s because you didn’t step into the role your prospect needed you to be in.

Actionable tip:

At the top of every call, set expectations like a leader:

“I’ll ask you a few questions to understand what’s happening, then I’ll give you my honest take on whether I can help. If I can, I’ll walk you through how I work. Sound good?”

That one frame shift puts you in control without sounding pushy.

It’s not just about selling.

It’s about serving—with structure, clarity, and authority.

More tomorrow.

Kick butt, make mucho DEEnero!

Dave “No More Mr. Nice Guy” Dee