Look, I get it.

You’re a professional. You care about people. You want to serve.

But too many pros let their prospects drive the process.

They show up to sales calls like Uber drivers:

“Where would you like to go? I’ll take you there.”

No.

That’s not leadership.

That’s passivity dressed up as professionalism.

And it’s why so many professionals:

• Get ghosted
• Get price-shopped
• Or spend hours in “maybe” limbo

Prospects don’t want another friend or fan club.

They want a trusted guide.

The kind who listens… and then says:

“Here’s what’s happening. Here’s what to do. Let’s go.”

That’s not pushy. That’s leadership.

And it’s the difference between chasing clients and being chosen by them.

More tomorrow.

Kick butt, make mucho DEEnero!

Dave “Take The Steering Wheel” Dee