I’m putting the final touches on Day 2 of the E7 Client Accelerator. Today, we’re diving deep into sales structure and pre-framing.

But before we go live, I’ve got a quick hit for you:

Most professionals can’t explain how a lead becomes a client—step by step—without rambling, guessing, or overcomplicating it.

That’s a problem.

Because if you can’t explain it, you can’t improve it.

Tip of the Day:

Open a blank sheet of paper and write out—in order—the 7–10 steps someone takes from first hearing about you… to paying you.

• What’s the first touchpoint?
• What do they consume?
• What qualifies them?
• How do you lead them to a decision?

Don’t let yourself skip steps.

You don’t have a process if you can’t write it clearly.

You have a collection of tactics, and that’s why it feels hard.

Turn it into a system you can see on one page, and everything gets easier.

Kick butt, make mucho DEEnero!

Dave “Map It or Miss It” Dee