Let’s talk about the kind of advice that sounds smart…

…but quietly sabotages your business.

Here’s the one that grinds my gears:

“You just need to get in front of more people.”

Oh really?

Is that all?

Why didn’t I think of that while throwing time, money, and brain cells at ads, SEO, social media, funnels, networking, cold outreach, lead magnets, speaking gigs, webinars, podcasts, JV pitches, and 32 flavors of follow-up?

“Just get in front of more people” is the business equivalent of telling someone to lose weight by “eating less and exercising more.”

Yes, technically true.

But wildly unhelpful.

If you’re already getting in front of people—and still not closing at the level you should—it’s not a visibility problem.

It’s a conversion problem.

And throwing more bodies at a broken process just burns you out faster.

Here’s what to do instead:

Before you chase more traffic, optimize what happens when a good lead shows up.

• What do they see first?
• What do they believe about you before the call?
• How are they filtered?
• What context are they given?
• What experience are they having?

Because if the answer to “How do I grow?” is always “Talk to more people,”

You don’t have a business.

You have a treadmill.

Kick butt, make mucho DEEnero!

Dave “Fewer People, Better Process” Dee