Years ago, the late, great Gary Halbert asked a room full of marketers:

“If you and I both owned hamburger stands and were in competition, I’d let you have anything you want—better meat, better buns, better location—just give me one advantage…

A starving crowd.”

Not by out-designing or out-delivering.

By out-positioning.

Now, here’s what most professionals miss:

They obsess over their Unique Selling Proposition.

They tinker with their messaging, taglines, and talking points.

But they’re trying to differentiate themselves in front of the wrong people.

That’s like yelling, “I’m different!” in an empty room.

When you build your marketing around a smarter model, everything changes.

You don’t need to chase leads.

You don’t need to convince skeptics.

You don’t need to be the “best.”

You need to get in front of your version of a starving crowd—and offer them exactly what they’re hungry for.

That’s how pros make selling feel effortless—because they’re speaking to people who are already leaning in.

It’s not just better marketing.

It’s a smarter model.

Kick butt, make mucho DEEnero!

Dave “No Free Lunch” Dee