If I had a nickel for every time I heard a professional say:

“I don’t like marketing. I just want to be great at what I do—and let that speak for itself.”

I could fund a Super Bowl ad for DEEmail subscribers.

Look, I get it. You’ve got experience. Credentials. A track record.

You are probably great at what you do.

But here’s the hard truth:

Nobody cares.

Not at first.

In relationship-based selling, your resume isn’t what opens the door.

Your marketing is.

How you show up before the consultation determines whether they see you as “just another” service provider—or someone who gets it, gets them, and is already halfway to the solution.

Being great isn’t enough.

You have to demonstrate that greatness through a system that:

• Attract the right people,
• Frames the problem in a way that resonates deeply,
• And positions you as the only logical choice.

Today’s tip:

Stop relying on reputation alone. Build a lead generation system that tells your story, showcases your beliefs, and disqualifies the people who don’t value what you bring to the table.

Kick butt, make mucho DEEnero!

Dave “Results First, Résumé Later” Dee