Kalia and I watched the new Black Mirror episode the other night—“Common People.”

Super creepy. But in that slow, sneaky Black Mirror way where, you don’t even realize how much it got under your skin until the next day.

Here’s the setup:

A couple’s just trying to get by—when the woman falls into a coma. The only way to “bring her back”? A brain implant that syncs her memories from the cloud… for a monthly fee.

Let that sink in.

Your wife’s personality… on a subscription model.

The episode’s unsettling because we’re not that far off.

There’s a lesson in here for how we do business.

So many professionals are building “automated marketing machines” to attract and convert leads.

And I’m all for it—if it’s done right.

But here’s where the wheels fall off:

They try to replace connection with convenience.

They think a clever lead magnet and some AI-driven follow-up sequence is going to build trust and book appointments with serious buyers.

What actually happens?

They end up sounding like every other generic expert in their space—and their best leads quietly click away.

Tip of the day:

Use automation to amplify your value, not replace your personality. Your system should show off who you are, what you believe, and why the right prospects should choose you—before you even talk to them.

Kick butt, make mucho DEEnero!

Dave “Unsubscribed from Humanity” Dee