Last night, Kalia took me to one of our favorite French restaurants in Naples to celebrate my birthday.

And yes, I indulged.

I ordered one of my all-time favorite (and slightly controversial) dishes: foie gras.

Creamy, rich, decadent.

Not an everyday food. But for a special occasion? Absolutely.

The experience was fantastic—attentive service, perfectly paced courses, and an ambiance that makes you slow down and savor.

This got me thinking about something way less delicious…

No-shows.

You know what doesn’t feel good?

Setting aside time for a prospective client, preparing for the meeting, and then…

Crickets.

No reply. No show. No apology.

One of the simplest and most effective ways to cut down on that?

Fix your confirmation process.

Most professionals send a basic “Here’s your appointment details” email and think they’re done.

But you can do better.

Use your confirmation page or email to reaffirm the value of the meeting.

Here’s what to include:

• A reminder of what they’ll get from the conversation
• What to expect (people like knowing the format)
• Why this time matters—and why they matter

The more value and care you communicate upfront, the more likely your prospect is to show up—and show up engaged.

Tomorrow, we’ll discuss what to do after the meeting to make your prospects feel like they just had a 5-star experience.

Kick butt, make mucho DEEnero!

Dave “Bring On The Foie Gras” Dee