I had a conversation with a client the other day who was in a bit of a cash crunch.

He needed to generate revenue quickly and wanted my advice.

So I asked, “What are you doing to make that happen?”

His answer?

Reworking his book.

Tweaking his website.

Rewriting his messaging.

All great things, but none of them would put DEEnero in his bank account this month.

So, I gave him a simpler (and much faster) strategy:

• Contact your existing leads and clients.
• Make them an irresistible offer.
• Generate immediate sales.

No fancy funnels. No new ad campaigns. No waiting around for months, hoping something might work.

Here’s the deal:

If you need revenue now, don’t overcomplicate things.

Look for the fastest, easiest way to reach your goal.

In most cases, this means returning to the people who already know you, like you, and trust you.

Actionable Tip:

Pick 10-20 leads or past clients and contact them today. Offer something valuable that solves a problem they have right now.

While book rewrites might be important… I can guarantee that your mortgage company doesn’t accept “I’m working on my messaging” as payment.

Kick butt, make mucho DEEnero!

Dave “The Fast Lane to Cash” Dee