Yesterday, Kalia and I took a field trip to Seed to Table in Naples.
If you’ve never been, let me paint the picture: Imagine a supermarket, but with live bands, full bars, and multiple restaurants inside. Oh, and a valet service—yes, a valet—at a grocery store.
And it was PACKED.
Meanwhile, your standard, sterile big-box grocery store down the road? Not exactly struggling, but certainly not drawing in a shoulder-to-shoulder crowd on a Sunday.
Why?
Because Seed to Table is different.
They don’t just sell groceries—they create an experience.
They aren’t trying to be like Whole Foods, Publix, or Trader Joe’s.
And they’re unapologetically themselves—from the music to the energy to their outspoken, pro-Trump stance (much to the horror of the mainstream media).
This is why they crush the competition.
They stand for something.
They lean into what makes them unique.
They’re the opposite of a faceless, forgettable grocery store.
Now, let’s talk about your business.
Most professionals blend into the sea of sameness.
They sound like everyone else.
They market like everyone else.
They play it “safe” in their messaging.
And as a result?
They struggle to attract high-value clients.
Because when you look, sound, and market yourself like everyone else, you make yourself interchangeable. And when you’re interchangeable, prospects default to shopping based on one thing—price.
Now, here’s the truth:
If you want to dominate your market, you must differentiate yourself.
One of the best ways to do that is to inject your personality into your marketing and do the opposite of what your competitors do.
Take a look at how your competition presents itself. If they’re formal and buttoned-up, be bold and direct. If they use jargon-filled corporate speak, make your messaging simple, clear, and conversational.
Actionable Tip: Look at your website, emails, or social media posts and ask yourself: Would my ideal client immediately recognize that this is from ME? Or could it belong to any of my competitors?
If the answer is the latter, it’s time to shake things up.
Because in business—just like at the grocery store—the ones who stand out win.
Kick butt, make mucho DEEnero!
Dave “Still Not Over the Supermarket Valet” Dee