One of my favorite classic TV shows is Leave It to Beaver.

It’s the perfect slice of 1950s America—simple, wholesome, and full of life lessons. And while it’s been off the air for decades, reruns keep it alive. Even today, you can flip on the TV and find The Beav getting into some new (old) trouble.

And that’s the lesson.

Leave It to Beaver didn’t just air once and disappear. It stayed in front of its audience—again and again—until it became iconic.

Most professional service providers don’t do this.

They generate leads, maybe send an email or two, and then… nothing. They disappear. Then, months later, when they need clients, they scramble to get in front of those leads again, wondering why they’re not getting booked.

Dean Jackson says it best: When you consistently stay in front of leads, you turn lead generation from an expense into a capital investment.

Actionable Tip: Set up a simple system where every lead hears from you regularly—whether that’s a weekly infotaining email, a follow-up call, or sending valuable content.

Not just when you need clients. All the time.

Because when you do that, you stop chasing business and start attracting it.

That’s exactly what we build inside Supreme Lead Machine—a system that keeps you in front of your prospects, so when they’re ready to buy, they think of you first.

Kick butt, make mucho DEEnero!

Dave “Still Rooting for the Beav” Dee