Kalia and I don’t just light up the menorah or trim the Christmas tree—we do both.
That’s right, in our household, Hanukkah and Christmas take center stage. And let me tell you, it’s a lot of celebrating.
We’re talking latkes one night, and candy canes the next. Gifts under the tree and candles burning brightly for eight nights. We embrace both holidays—and, honestly, all the major Christian and Jewish celebrations—because they’re part of who we are as a couple and what makes our family unique.
But here’s the thing: celebrating all these holidays isn’t just about the traditions or the food. It’s about connecting with what matters most to the people we love.
And that’s a powerful lesson when it comes to closing the sale.
When you’re in a consultation, it’s tempting to lead with what you think is important—your services, your expertise, your impressive results. But the truth is, your prospect doesn’t care about any of that unless you connect with their priorities first.
It’s not about what you’re offering. It’s about what they need.
Here’s how to make that connection:
- Ask thoughtful questions. Find out what’s truly important to them. What’s keeping them up at night? What are they hoping to achieve?
- Listen deeply. Don’t just wait for your turn to talk—really hear what they’re saying.
- Align your solution. Once you know their priorities, frame your offer as the bridge to the results they’re looking for.
When you meet your prospects where they are, you don’t have to “sell” them. You’re just guiding them toward a solution they already want.
Celebrating Hanukkah and Christmas means a little extra effort in our house, but the joy we get from connecting with what matters most to our loved ones is more than worth it. The same goes for your consultations—connect with your prospect’s priorities, and the results will be magical.
May your 2025 be filled with light and joy!
Kick butt, make mucho DEEnero,
Dave “Double the Cheer” Dee
P.S. To learn more about how to get more meetings with high-quality leads, close more sales, and make more money without working harder, go here: www.davedee.com/vip.