Let’s dive into a little Q&A today…

Q: I’ve been sending emails to my list, but I’m not seeing many consultations. What gives?

A: Here’s the deal: If your emails read like boring lecture notes, it’s no wonder they’re not booking calls. People don’t want another dry, technical breakdown—they want to be entertained while getting value. Infotainment is the name of the game, my friend.

One of the core principles we cover in The Supreme Lead Machine is making your emails pop with personality. You’ve got to keep your leads engaged, entertained, and eager to take action. If your emails don’t sound like they came from an actual human, your prospects will ghost you faster than a bad Tinder date.

Q: How do I make my emails more engaging without sounding unprofessional?

A: Easy—tell stories. People connect with stories way more than bullet points and stats. Even if your industry is “serious,” you can still weave in anecdotes, examples, and personal touches that make your emails come alive. Remember, you’re building relationships here, not just spewing out information.

One of the best emails I’ve seen wasn’t about the service itself but about a weird customer experience that led to a solution the service could provide. Think about connecting what’s happening in your world to your prospects’ pain points.

Q: What’s one quick action step I can take today to improve my lead gen?

A: Here’s your action step: Send an email to your list that’s purely infotaining—no hard sales pitch. Just share a story, a lesson, or a funny experience related to a problem you solve. The goal is to keep your name top of mind and build rapport. You’ll be surprised how often these emails lead to replies and booked consultations.

Kick butt, make mucho DEEnero!

Dave “The Money Is In The Follow-Up” Dee