So, Kalia and I recently watched The Comeback on Netflix. If you’re a Red Sox fan like me—or, let’s face it, just a Yankee hater—it’s two hours of pure bliss.
Watching the Sox claw their way back from a 0-3 hole against the Evil Empire to win the 2004 ALCS? Man, that was a moment. It still gives me chills. It wasn’t just a victory but a comeback for the ages.
As I relived those glorious moments (yes, I might have done a few fist pumps in the living room), I started thinking… there’s a lesson here for anyone frustrated by the endless chase for high-quality clients.
Here’s the thing: The Red Sox didn’t pull off that historic comeback by trying something completely new or throwing wild pitches. Game after game, they simply did what they were already great at with a relentless focus. They stayed consistent, kept showing up, and chipped away at their goal. And eventually, they won big.
Now, how does that translate to booking more consultations?
It’s simple: Stick to what works and keep showing up.
Your action step? Double down on reaching out to your existing leads list.
Here’s why this works:
- Leads you already have are warmer: These people have shown some interest before, even if it was ages ago. Don’t let them slip through the cracks. Regularly touch base with them, whether it’s a short email sharing a quick tip or a phone call to check-in.
- Show up with consistent value: Instead of always trying to attract brand-new leads, focus on delivering value to the people already in your orbit. It’s like playing your best game repeatedly—it builds trust and keeps you top of mind.
- Be relentless but not annoying: Just like the Sox didn’t win by sitting back, you won’t either. Keep at it, but do it with finesse. Share something genuinely helpful, not just another sales pitch. It’s the consistent, value-driven follow-up that gets those consultations booked.
The lesson from the Red Sox? You don’t need a brand-new strategy to make a comeback. You just need to keep doing what works, over and over, with unwavering commitment. So, if your calendar looks sparse, don’t overcomplicate it. Start with the leads you already have and show up like a champ.
Kick butt, make mucho DEEnero!
Dave “Let’s Go, Red Sox!” Dee