Today, I’m tackling some common questions about leveraging webinars and in-person presentations to attract clients who are ready to pay for your help.

So grab your coffee, and let’s dive in!

Q1: What exactly is “one-to-many selling”?

One-to-many selling is about efficiency. Instead of having the same conversation over and over with individual leads, you bring a group together and address them all at once. Think of it as hosting a party where you’re the main event. Whether it’s a webinar or an in-person workshop, you’re giving value, building trust, and getting your message in front of a whole room (or screen) of interested people—all at once.

Q2: Don’t prospects prefer a one-on-one chat?

Some do, but many will be unqualified or just seeking free information At the end of a well-structured one-to-many presentation, you’ve already shown them who you are, what you know, and how you can help. So when you invite them to book a one-on-one consultation afterward, they’re already primed and interested. This sets up a much warmer, higher-quality conversation.

Q3: What if I’m not a “natural presenter”?

Good news—you don’t need to be a rockstar on stage to make this work. The key is to focus on delivering value and solving a specific problem your prospects face. Your audience doesn’t need (or want) a flashy performance. They want solutions. So, stay focused on the information, be yourself, and remember that your expertise is what they’re here for.

Q4: Do webinars really convert to consultations?

Absolutely! When done right, a webinar is like a consultation preview. Prospects get a taste of your expertise, personality, and unique approach—all before they even book a one-on-one. By the end of a value-rich webinar that sells you and not just your service, your audience will be eager to continue the conversation with you personally.

Q5: What’s the easiest way to get started?

That’s where I come in! On Friday, November 15th, from 10:00 a.m. to 6:00 p.m. ET, I’m running a workshop called “The Money Talk Express.” During this session, I’ll guide you through crafting a fresh one-to-many presentation—perfect for webinars or in-person events—with high-quality prospects lining up to book appointments with you.

Kick butt, make mucho DEEnero!

Dave “The Answer Man” Dee