We were all concerned last week.
This was their big event, and we had significantly fewer registrations than the year before. We knew that would happen because we tightened the marketing to attract only the right attendees.
The virtual event was better when the smoke cleared than the previous one. The comments in the chat were universally positive, and my client’s closing percentage was significantly higher. But those aren’t metrics you deposit in the bank account. The bottom line is that the sales also exceeded the previous year.
Less leads, more sales.
That’s a bedrock of my marketing philosophy when selling high-ticket services. In my client’s case, leads equaled paid attendees for his virtual event. For you, it can mean the number of website visitors who give you their contact information and how many of those leads turn into quality appointments.
It starts with the quality of traffic you’re driving to your lead capture page and then the number of leads joining your list.
Traffic sources are important, but it doesn’t matter if the right people visit your site and don’t become leads.
I can make a virtual certain bet that your current lead capture website, if you have one, has holes both big and small that would-be quality leads are falling through, never to be seen again.
If you spend time or money trying to get people to visit your website, I suggest we fix those holes so you can get a better return on your efforts.
Inner Sanctum members will discover how to plug the holes and get a lead capture page template they can model in September’s “Sales & Marketing Letter.”
Here’s where to join us before the deadline:
Kick butt, make mucho DEEnero!
Dave “Less Can Be More” Dee