Most people want instant gratification.

“When it absolutely, positively needs to be there overnight” can seem like an eternity when you get used to Amazon’s same-day delivery.

While Dan Kennedy is correct when he says, “Money loves speed,” money also loves patience.

The investor who panics, gets out of the market during turbulent times, and jumps back in when things get better is almost never successful. The late, great Charlie Munger said, “Waiting helps you as an investor, and a lot of people just can’t stand to wait. If you didn’t get the deferred gratification gene, you’ve got to work very hard to overcome that.”

It’s the same when it comes to marketing.

It’d be great if every lead quickly became a client, but that’s not the reality. Many business owners think they have a lead generation problem when, in reality, they have a patience problem.

Most leads, who will eventually invest in the service they inquire about, aren’t ready to make an immediate buying decision. That’s why, when you have a long-term follow-up system, you turn lead generation, as Dean Jackson says, from an “expense” to a “capital investment.”

Playing the long game leads to riches and a greater return on your advertising spend.

To learn more about how to get more meetings with high-quality leads, close more sales, and make more money without working harder, go here: www.davedee.com/vip.

Kick butt, make mucho DEEnero!

Dave “Loves Quotes From Smart People” Dee