Harken back to the year 1986.

Magician David Copperfield does a trick with rubber bands on his television special.

Before you know it, nearly every magician on the planet buys the trick and starts doing it. Then, a glut of other tricks using rubber bands hit the market.

Rubber bands are certainly exciting…no, check that, THRILLING—but my rubbery little tale uncovers a mega-problem, namely…

If everyone in your industry is doing the same thing, you should do something different!

Monkey see, monkey do is the norm when it comes to marketing. It’s deadly if you want to dominate your marketing and charge premium fees. If your marketing looks and sounds the same as your competitors, prospects naturally assume you and everyone else are the same. Why wouldn’t they shop around for the lowest price?

The great Dan Kennedy calls it “marketing incest” because, in a short period, marketing becomes dumber and dumber and less effective.

Doing things differently than everyone else in your industry is one key to achieving market domination and rising above your competitors to become the premium provider of your service.

To learn more about how to get more meetings with high-quality leads, close more sales, and make more money without working harder, go here: www.davedee.com/vip

Kick butt, make mucho DEEnero!

Dave “Rubber Band Man” Dee