I stayed at the Aria in Vegas last week but didn’t make the same mistake I made a couple of months ago at the same hotel.

Two months ago, Kalia and I went to our room after a long day of travel. We were tired and thirsty and decided to drink a bottle of Fiji water in the room.

We discovered that the “liquid gold” cost 25 dollars a bottle when we checked out. We weren’t that thirsty.

If I’d been walking for days in the hot Las Vegas desert and someone offered me that same bottle of water for $100, I would have happily paid for it.

The late great Gary Halbert asked his audience what competitive advantage they would want if they had a hamburger stand.

Some said, “A great location.” Others replied with “The best burgers or a secret sauce.”

Halbert said that he’d want a starving crowd.

You want prospects on your calendar who are “starving” for the outcome you provide. You don’t want to waste your time with people you have to convince that they need your service.

One of the benefits of one-to-many communication in all its forms is attracting starving people and those just a bit hungry.

When presented with the right message, the starving prospects will book appointments, and you can make some hungry prospects starve and make the other’s stomachs growl a little bit louder.

Kick butt, make mucho DEEnero!

Dave “Owen & Engine Has The Best Burgers” Dee