One of my all-time favorite shows is”The Honeymooners,” starring Jackie Gleason.

I wasn’t born yet to see the series’ original airing, but I started watching reruns in my teens. I bought the entire series on DVD. Even though I’ve seen all the episodes multiple times, I still enjoy watching it and laughing like crazy. The reason for this is great acting and great storytelling.

The most persuasive presenters are great storytellers, whether in a webinar, live stream, or in person.

Stories sell. Stories keep people interested. When someone says, “Let me tell you a story,” you immediately pay closer attention. The #1 best-selling book of all time is The Bible, a collection of stories.

Do you have a signature story that makes important lessons and helps you close the sale?

If not, it would be a good idea to start writing one.

An excellent article on Forbes.com will get you started on the right path.

Kick butt, make mucho DEEnero!

Dave”Baby You’re The Greatest” Dee