The other day, after dinner, my son Drew who’s visiting us in Marco, asked if he could drive home.

He wanted to drive because he felt Kalia and I drove too slow. Granted, the speed limit in Marco is 30 miles per hour, and we stick to that.

Drewski sped along at a whopping 35 miles per hour, and we did tell him to slow down. 😀

When it comes to selling, whether one-to-one or one-to-many, going too fast or slow can lower your conversions.

In a one-on-one sale, for example, if you try to close too quickly without finding out what the prospect truly desires, you’ll lose sales. On the other hand, if you keep talking instead of closing when the prospect is ready to buy, you risk talking yourself out of a sale.

There is an art and science to creating the perfect sales process. The “science” is what you say, the questions you ask, developing rapport, etc. The art is reading your prospect and understanding when to slow down, speed up, speak or be silent and listen.

When you combine all of that, you can double your sales without spending more on marketing.

I have three openings left in the small group workshop, “Mastering The Art & Science Selling Professional Services, “ if you’d like to join us, reply to this email, and I’ll get you details.

Kick butt, make mucho DEEnero!

Dave “I Don’t Have The Need For Speed” Dee