Today we continue the series about how to generate high-quality appointments with prospective clients in a systematic way.
If you still need to complete parts one through three, check out my blog at www.davedee.com.
So far, we’ve covered the following:
Step #1: Identify precisely who your target market is and what piece of information they would love to get access to.
Step #2: Create a simple, dedicated landing page offering the information in exchange for their name and email address.
Step 3 is: Deliver the information in an easy-to-consume format.
Step #4 is to drive traffic to the landing page.
There is a difference between “traffic” and “leads.” I am not a traffic specialist. There are people far more qualified than me on how to use Facebook, direct mail, Linkedin, etc., to drive people to your landing page. That’s “traffic.” Leads give you their names and email addresses once they reach your page. I’m the conversion guy, and so that’s what we’ll talk about today.
Here are the fundamentals.
- Have a dedicated landing page instead of a sub-page on your main website.
- The landing page should focus on getting people to give you their contact information.
- Have no external links.
- When someone arrives on your page, they should immediately realize they are in the right place to get the information they desire. That means ensuring that your landing page matches the lead generation marketing you used to drive traffic to the page.
- Simple is better. I recommend you have an image of your lead magnet, intriguing bullet points, and an opt-in box or button. That’s it.
When you follow the above “rules,” you will increase your opt-in rate and lower your cost per lead.
Tomorrow, we’ll cover part five of The System. Yes, a special Saturday DEEmail. How exciting! 🙂
Kick butt, make mucho DEEnero!
Dave “Let’s Getcha More Appointments” Dee