Today, we continue the series about how to generate high-quality appointments with prospective clients systematically.

If you still need to complete parts one and two, check out my blog at www.davedee.com.

So far, we’ve covered the following:

Step #1: Identify precisely who your target market is and what piece of information they would love to get access to.

Step #2: Create a simple, dedicated landing page offering the information in exchange for their name and email address.

Step 3 is to deliver the information in an easy-to-consume format.

My three favorite formats for lead generation magnets are:

• Short-form webinars. These are automated webinars about 15-20 minutes in length. I like them because prospects don’t need to download anything, so there’s more chance they’ll consume the information.
• PDF reports and short pdf books. These are tried and true lead generation magnets. However, I do not like full-length downloadable books. They appear too demanding for the prospect to read.
• Live, feature-length webinars often produce the highest-quality leads because prospects need to commit to a specific date and time. If they appear for the webinar, you know they are highly interested in the topic. The downside is that, in most cases, you have a lower opt-in rate.

You should use all three forms of lead generation magnet because different prospects will find different formats more desirable. Also, you can and should offer the other lead magnets as content pieces to unconverted leads. For example, you should invite a prospect who downloaded a free report to your live monthly webinar.

Tomorrow, I will discuss driving traffic/prospects to your landing page.

Kick butt, make mucho DEEnero!

Dave “Damn This Is Good Stuff” Dee