Kalia has been working hard planning our five-week trip to Thailand in January. She’s been nailing down all the details, from flights to hotels to what we’ll do. My only job is picking restaurants.

As an aside, I planned one trip to surprise my wife years ago. I thought I found a “hidden gem.” Suffice it to say, that was the last trip she let me plan.

You’re probably doing many things to get clients—posting on social media, sending emails, or running ads. But you’ll waste time and spin your wheels if you don’t have a clear, strategic plan in place (like Kalia does with our trip).

Here’s where things get real: Your lead generation process needs to be as detailed as planning a multi-week vacation.

Your action step? Map out your lead generation system from start to finish—don’t leave anything to chance.

Ask yourself:

• What’s my lead magnet? Is it solving a real, specific problem?
• How am I capturing leads? Is my landing page clear and focused on one goal?
• What’s my follow-up sequence like? Am I nurturing those leads weekly and guiding them to a consultation?
• Do I have an automated system that puts qualified prospects on my calendar reliably, consistently, and predictably?

When we land in Thailand, everything will be seamless (thanks to Kalia’s hard work). Your lead generation system should work the same way. When it’s all mapped out and in place, you’ll have high-quality prospects reaching out, ready to book that consultation.

Kick butt, make mucho DEEnero!

Dave “Hidden Gem” Dee

P.S. If you want actionable tips on getting more appointments with quality leads, Join my 5-minute Daily DEEmail list and get a free digital copy of my premium print newsletter. www.davedee.com