Morning, Kemosabe!
Today I want to talk to you about a damn boring topic that will put mucho DEEnero into your coffers.
I’m talking about deadlines.
Today, more than ever, deadlines are necessary to get someone to take action and buy.
I think the reason is that there are so many distractions and that we are all on information overload. Unless something is pressing, we put it off. I know I do for sure.
Here’s the thingy though:
There needs to be a justification or reason why you have a deadline, or it comes across as manipulative selling B.S.
Why do only the first 5 people to request a consultation get it for free?
How come only the first 25 people to order get the fantastic bonus widget?
Why is the price discount only good until the clock hits zero?
And, in this reporter’s humble opinion, your deadline should be real. I have mine set up so when the countdown clock hits zero, you literally cannot access the webpage to get the special offer. And, most of the time the technology works. 🙂
Can you ever extend your deadline? You sure can even, as long as you have a legit reason, and not some phony marketers logic.
For example, every month I have a legitimate deadline for people to become Dave Dee Inner Sanctum VIPs. The reason is simple; we sent materials in the mail. After the mailing date passes, it’s done. So I have a hard and fast deadline.
But, sometimes, like TODAY, you can extend the deadline if you have a legit reason for doing so. In your fearless leader’s case, I literally just sent this month’s Inner Sanctum VIP materials to my webmaster, Magical Michelle, so she’s not going to have them in the membership area until a little bit later today.
So I reset the countdown clock for two hours, starting NOW. If you upgrade your status to VIP before it hits zero, you’ll get this month’s Masterclass on persuasion, a $997 bonus gift “Billion Dollar Ad Collection, ” a cash flow surge campaign for September, and more.
But you gotta act now. (See a legit reason why.)
Go here so you don’t miss out.
Dave “Deadline” Dee